1. Who We Are and How to Contact Us

Thank you for visiting maevelaneandco.com. Maeve Lane & Co. is the data controller responsible for the personal data collected through this website. If you have any questions about how we handle your data, please contact us at help@maevelaneandco.com.

This website uses SSL/TLS encryption to protect the transmission of your personal information. You can identify a secure connection by the 'https://' prefix and padlock symbol in your browser's address bar.

2. Data We Collect When You Visit Our Website

When you visit our website for information purposes only, we collect the data your browser automatically transmits to our server, including: the website you visited, date and time of your visit, amount of data transferred (bytes), referring page (where you came from), browser and operating system used, and IP address (sometimes anonymised).

This processing is based on our legitimate interest in improving website stability and functionality, pursuant to Article 6(1)(f) UK GDPR / GDPR.

3. Cookies

To enhance your browsing experience and enable certain features, we use cookies — small text files stored on your device. Some cookies are deleted when you close your browser (session cookies); others remain to recognise your browser on future visits (persistent cookies).

You can configure your browser to block or manage cookies. Please note that if you refuse cookies, some website features may be limited. For more information, please see our Cookie Policy or contact us at help@maevelaneandco.com.

4. Contact via Email

When you contact us at help@maevelaneandco.com, we collect the personal data you provide solely to respond to your enquiry. This is based on our legitimate interest in responding to customer enquiries pursuant to Article 6(1)(f) UK GDPR / GDPR. Your data will be deleted once the matter is resolved, unless we are required by law to retain it.

5. Account Registration and Contracts

We process personal data you provide to fulfil a contract or open a customer account, pursuant to Article 6(1)(b) UK GDPR / GDPR. You may delete your account at any time by contacting us at help@maevelaneandco.com.

6. Direct Marketing

6.1 Newsletter — If you subscribe to our newsletter, we will send you regular updates about our offers and products. We use a double opt-in process to confirm your subscription. You may unsubscribe at any time via the link in any newsletter or by contacting us at help@maevelaneandco.com.

6.2 Email to Existing Customers — If you have previously purchased from us and provided your email address, we may send you offers for similar products based on our legitimate interest, pursuant to Article 6(1)(f) UK GDPR / GDPR. You may opt out at any time by contacting us at help@maevelaneandco.com.

7. Order Processing

To fulfil your order, we share your personal data with delivery carriers and couriers (to arrange shipment) and payment processors (to handle payment transactions), in accordance with Article 6(1)(b) UK GDPR / GDPR.

8. Product Reviews

With your explicit consent, we may send a one-time email asking you to review your order. You may withdraw this consent at any time by contacting us at help@maevelaneandco.com.

9. Social Media Plugins

Our website may include social media plugins (Facebook, Instagram). These are implemented in a privacy-protective manner to prevent direct data transfer to social media platforms without your interaction.

10. Online Advertising

We use Google advertising tools (including DoubleClick and Google Ads conversion tracking) to display relevant ads and measure campaign performance, based on our legitimate interest pursuant to Article 6(1)(f) UK GDPR / GDPR. You can manage your ad preferences at https://www.google.com/settings/ads

11. Google Analytics

This website uses Google Analytics. IP addresses are anonymised before any transmission. You can opt out using the Google Analytics opt-out browser add-on at: https://tools.google.com/dlpage/gaoptout

12. Retargeting and Remarketing

With your explicit consent, we may use Facebook Custom Audiences (via Pixel) and Google Ads Remarketing to show you interest-based advertisements. You can manage your preferences at https://www.aboutads.info/choices/ (Facebook) and https://adssettings.google.com/authenticated (Google).

13. Third-Party Services

This website incorporates third-party services, including Google Fonts, YouTube, Facebook, Instagram, and Google Maps, based on our legitimate interest pursuant to Article 6(1)(f) UK GDPR / GDPR.

14. Your Rights

Under UK GDPR (or GDPR if you are based in Ireland or the EU), you have the following rights: right to access, right to rectification, right to erasure ('right to be forgotten'), right to restriction of processing, right to object to processing, right to data portability, right to withdraw consent at any time, and right to lodge a complaint with the ICO (ico.org.uk) for UK residents or the DPC (dataprotection.ie) for Irish residents.

To exercise any of these rights, please contact us at help@maevelaneandco.com.